Globalisation is the communication and collaboration between people, companies, and governments. This ideology contributes to the distribution of international exchange, from ideas to trade. With human interaction comes the instinct to share knowledge and resources, globalisation is the modern term that has evolved to work in a more advanced social means and to work as an economic exchange.
Importance
It is so important to globalise entertainment, to portray real and soulful storylines that appeal to the minorities. Without this, people and kids especially will grow up believing that what they feel and who they are are not valid and accepted.
Exchange of Talent
Globalisation has helped the film production companies to share the international pool of talent. The rate of usage of international talent increased tremendously after the 1990’s. Later, many artists from international cinema have worked for Indian cinema and vice versa.
International Artists Worked in Indian Films
• Echo is a song written by Armaan Malik, Korean-American artist Eric Nam, and music producer KSHMR. The song was released on May 21,2021.
• Snoop Dog: Hip-hop artist Snoop Dog had worked on the sound track of a Hindi film named Singh is King.
Indian Artists Worked in International Films
• A.R.Rahman who composed and produced music for the film Slumdog Millionaire is one of the main examples. • An Indian actress Priyanka Chopra played protagonist in an American TV Series.
• This Year an Indian actor Anupam Tripathi starred in a preeminent series Squid Game.
The Indian media and entertainment industry
Conclusion
It is one of the fastest growing industry in the world. India has many entertainment media. Its film and television sectors are dominating the entertainment industry. Film and television sectors are growing and globalisation has impacted entertainment and media sectors. India produces many films running at global level theatres, especially in Japan, Singapore, USA, and Canada. Indian films and televisions got very large audience all over the world. Indian film and television producers are improving the international marketability of large budget Indian movies by building partnership with international screenwriters and composers technicians. Indian film industry and television industry enjoys a place in top 5 in world. The Indian Media and Entertainment Industry is among the fastest growing sectors in the country.
Growth Scope
The Indian Media and Entertainment (M&E) industry is a sunrise sector for the economy and is making significant strides. Proving its resilience to the world, Indian M&E industry is on the cusp of a strong phase of growth, backed by rising consumer demand and improving advertising revenue. According to a FICCI-EY report, the advertising to GDP ratio is expected to reach 0.4% by 2025 from 0.38% in 2019. Indian M&E industry is on an impressive growth path. The industry is expected to grow at a much faster rate than the global average rate.
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